Business Marketing Consultants for Your Small Business

Point to Ponder

If you think that there is no need for you to hire some business marketing consultants because you only got a small business, then you could think twice for such decision. Unless if you have a business background and has proven yourself to excel in business without the advice of marketing consultant then you can go on and not hire a marketing consultant for your small business. However, the point here on why there is a need to hire the expertise of a marketing strategist for your business whether it is big or small is that you are not alone in the market and there could be ways that you have not known on how you would be able to entice the market into buying your products or the services that your company may provide.

Intense Competition

Even if your business is small you still need to seek wise advices from marketing strategist in order to stay alive in the market. There are small businesses today that bloom for the first two months of operation but then later became very cold in the market until it freeze and dissolve completely, it is because they have no exact marketing strategies and techniques on how they could become competitive in the market and excel. It is such a waste of money for capital as well as effort that after several months could turn out to no longer exist in the market. Competition in the market are really very intense and if you don’t have enough techniques and strategies in marketing you will really have some very hard time in keeping your business alive in the market.

Steady Endurance

You may wonder why there are small businesses in the market today that has endured the intense competition, there only chance in staying alive in the market is that they have business marketing consulting behind them that help them to have steady endurance in the market. Although their businesses are just small, with the help of the marketing consultants, they are able to figure out some ways on how to face the battle of competition in the market being equipped with the right strategies and techniques provided by their marketing consultants and stay victorious. So even if they are the smallest business among the big giants in the market, still their company will stand stronger because of the strong foundation of marketing that they may have.

Secret Armour

The short term and long term goals and the marketing strategies and techniques that the small businesses’ marketing strategist have provided them are the secret armours of these small businesses. As their marketing consulting have laid out to them both the short term goals and expectations for their companies, their consultants have also teach them some alternative courses of actions on how they are going to battle some crisis that may come their way. So, if you want to get the best armoury for your small business and stay victorious in the market, it is best that you hire the services of marketing consultants so that you will also be guided well with the marketing strategies and techniques that they will provide for your business.

Learn How to Use These 5 Must Know Tips to Make Your Facebook Business Page Unique

After deciding to go ahead with taking your business to the next level it will be vital that you set your mark or the tone for your business by making your Facebook business page unique. There are several ways to do this, but you always want to make sure that the site is professional and helpful at the same time. Here are five tips to help you make you Facebook business page unique:

1. Popularity Content

The more common way that a Facebook page will make new friends are due to common friends, or friends of interest. There are roughly 150 friends per Facebook page currently, and the majority of these are all going to be connected to one another through common friends of interest.
While there are connections to other social network sites, it is possible to make your Facebook business page unique in connecting this page with other social network sites like Twitter for an example.

2. Fan Yourself Silly

If you are hoping to see all of your friends also become ‘fans’ of your business, this is going to be crucial in your attempts to creating a Facebook business page that is unique and different from your competitors. Offer something special for those friends or customers that do go through and become a fan of your Facebook page. On average other Facebook users only become a ‘fan’ of a page or business twice during a 30 day (or monthly) period.

3. Create a Unique Facebook Business Page

Work on activating the friends you currently have into fans rather than focusing on adding more and more friends. Friends and customers are always great to have, but take care and tend for the ones you have and recruit them from friends to fans. This can be done by creating an overly unique Facebook business page. The average fan site will have 10,000 fans.

4. What You Say Not How Often You Say It

Keep up on your posts and add new blogs, advice or stories in correlation to your business, but keep in mind that it’s not going to be how much you log in and report on your Facebook page, but in order to make your Facebook business page unique you will need to offer unique advice, services and opportunities to clients and future consumers depending on your business or services. Don’t just pitch your products or push the hard sell because this is just the place for it. Remember that Facebook is all about building relationships.

5. Customized News Feed

When you are adding new information it’s important to keep a watchful eye on what kind of information you are going to be putting on your site. The newest addition to Facebook is the ability to customize what kind of news feed is displayed on your page. This will allow you to make your Facebook business page unique and offer you the opportunity to set yourself apart from other businesses services or organizations similar to yours.

Why Business Analytics Is Essential for Running a Successful Business

WHY IS BUSINESS ANALYTICS IMPORTANT?
The foremost goal of any organization is profitability, and customer satisfaction is a huge component of the success of a business. When an organization innovates and stays ahead of its competition, it fulfills and goes beyond customer expectations. Many businesses still rely on ineffective, time-consuming traditional techniques for decision making processes that cannot keep pace with the competition.

The use of “Gut feel” in taking strategic decisions still plays an important role among business leaders. But does reliance on “Gut feeling” and “Traditional techniques” make for smart decision-making? What’s the best approach?

The technology boom has given rise to innovations in how data is used. Business analytics is the solution and the best move to ensure competitiveness in today’s era. To define the term: “Business analytics, one of the emerging fields in the data science, refers to the methods and various statistical and quantitative techniques used by an organization for informed decision making and business modeling”.

Analytics is the change that helps you to get your business on track. It assists the businesses to convert the humongous amount of generalized data into observation, patterning and vision.

BENEFITS OF BUSINESS ANALYTICS
What was discussed above is just an academic definition. Now let’s discuss why one needs to adopt it in business operations:

Fast decisions are easily taken, but what matters is smart decisions taken in a short period. It helps to inculcate faster and smarter decision making into business culture of your organization. With the help of business analytics, the company can empower a team for data analysis to extract targeted information. When a company accesses accurate and essential data, undoubtedly, it will take the right decisions.
Analytics helps in quantifying business values.
Most businesses provide training programs for fresh recruits or older employees where the core business values are imparted or refreshed. Instead, companies should go a step further and undertake the help of business analytics to translate business values into numbers. This is a more cost and time efficient undertaking.

CAREER PATH OF A BUSINESS ANALYST
A business analyst is one who assists organizations in the process of business analytics. The career path of a business analyst is not strictly defined as there are several options based on industry, qualifications, interests, preferences etc.

Training provides trainees with the skills and knowledge needed for a proper understanding and interpretation of data.
Training courses help students in getting exposed to data systems and tools like R, SAS, Python etc. making them eligible for various analytical jobs.
The best incentive for undergoing a course is that the industry-best average salary of a business analyst is Rs 491,522 a year. There are various skills that can increase the pay scale of a business analyst like project management, SAS etc.

CONCLUSION

The role of a business analyst is often seen as one that bridges the gap between different departments in an organization. There are various business analytics courses which can help you achieve all the benefits mentioned above. Candidates with these skills can help an organization to strategically improve operational efficiency.

Management by Objectives Increases Effectiveness

What does it mean to be a manager? While the skills to be an effective manager are many and the exact mix of skills necessary will vary from job to job and sector to sector, most writers on business and management agree that successful management involves the planning, organising, leading and controlling of resources, including personnel, to efficiently and effectively achieve organisational aims.

If you do any of these things, then you are a manager, whether or not the word “manager” appears in your official job title. However, many managers, especially ones new in the role, don’t feel well-prepared for the job and consequently, need advice and guidance in how to begin to fulfill their new role in a way that is effective and satisfies the requirements of superiors.

Know that, although there are no absolute measures of managerial effectiveness, nevertheless there is broad agreement that when a manager satisfies the aims and goals of the organisation he or she works for, effectiveness has been achieved. The problem is in defining exactly what these aims and goals are and then laying out a format of standard operating procedures that managers can follow to become more effective in achieving them.

One such way is the KPI, or Key Performance Indicator, a well-known approach where the job requirements of a management role are specified in a list of qualities, skills and outcomes written down on paper, with important ones subdivided into smaller subgoals with a numerical target attached, such as number of units sold, percentage increase achieved or number of times completed in order for the manager’s performance to be deemed satisfactory.

In particular, one of the most famous versions of the KPI solution is the “Management by Objectives” approach of Peter Drucker, the renowned writer on management issues. This is where the aims and goals of the organisation are arranged and presented as “Objectives” that must be fulfilled and then managers are evaluated on how well they contributed to the achievement of those objectives.

The downside to this approach is that it is often very difficult to apply in the real-life workplace. Typically, many problems arise and a whole range of issues complicate the achievement of these objectives, which can sometimes suggest that the idea itself is not all that great. However, the general consensus in business is that it is felt to be a practical construct and a useful description of “how things ought to be done”, even if things do not actually always end up being done exactly as the model describes. So, despite its difficulty in application, Drucker’s Management by Objectives remains an excellent way to envisage the goals of an organisation and create a template of performance for managers to strive for, while also acting as a map that guides the organisation in the achievement of its aims and the development of its future business trajectory.

In addition, Drucker also delineates eight practices that all effective managers follow -

1/ They ask “what needs to be done”

2/ They ask “what is right for the enterprise”

3/ They develop action plans

4/ They take responsibility for decisions

5/ They take responsibility for communicating

6/ They focus on opportunities

7/ They run productive meetings

8/ They think and say “we” rather than “I”

These eight practices of effective managers can be grouped into 3 areas – the first two practices give them the knowledge they need to do their job; the next four allow them to change this knowledge into action; the last two make sure that the whole team or organisation is responsible and accountable (not just the individual manager).

So a commitment by organisations to implement, at least as a broad framework, Drucker’s Management by Objectives and a commitment by managers to perform the eight practices described above will lead to greater movement towards organisational goals and a marked increase in managerial effectiveness.